Dear Valued Partner,

A little over twenty-five years ago, I had a vision of building a Group of companies that would earn a solid reputation for providing quality service and contribute to the sustainable development of the United Arab Emirates.

Together with my core group of devoted, talented professional managers and team members, we went about building on that vision with passion, perseverance and integrity.

Since then, Belbadi Enterprise has become an Arabian Gulf based business group growing from one company in 1979 to more than thirty synergistic operating companies as we start 2004.

We have built a multitude of strategic global alliances with other multinational companies. As a customer-focused proactive organization, Belbadi is now blessed with over Two thousand employees and management team, although dynamic as ever, is also preparing the next generation of leaders.

We are fully committed to re-educating, re-tooling,, and reinventing ourselves to meet the challenges of the high velocity, IT-oriented business environment in this new century.

Through the years, as in other forward thinking companies, we have learned to celebrate differences and mistakes as opportunities for learning.

We have managed using principles and have developed a corporate culture anchored on honesty, teamwork, quality, service attitude, profitability and providing a work environment for learning growth and fun. With open communication as our guiding philosophy, we have continuously nurtured our strategic alliances and partnerships based on the fundamental principles of trust, sincere personal friendships, mutual respect, alignment of purposes, and an utmost determination to achieve success.

For a quarter of a century, our commitment to our vision and to If entrepreneurial spirit has sustained us.

I feel very fortunate and blessed for having a wonderful family in Belbadi Enterprise and sincerely hope you will all be with me as we journey together and face the challenges of the next 25 years.